LionHeart Alliance, LLC d/b/a LHA Gear respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit lhagear.com, make a purchase, contact us, or interact with our website.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect the following types of information:
Personal Information You Provide
When you place an order, create an account, sign up for updates, contact us, or otherwise interact with our website, we may collect information such as:
- Name
- Email address
- Phone number
- Billing and shipping address
- Order details
- Account login information
- Customer service messages or inquiries
Payment Information
Payments are processed through secure third-party payment providers. We do not directly store full credit card numbers or complete payment credentials on our servers.
Automatically Collected Information
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on the site
- Referring website or search engine
- General location information
- Shopping behavior, such as products viewed or added to cart
This information helps us improve website performance, customer experience, marketing, and security.
How We Use Your Information
We may use your information to:
- Process and fulfill orders
- Send order confirmations and shipping updates
- Respond to customer service requests
- Manage customer accounts
- Improve our website, products, and services
- Prevent fraud and protect website security
- Send promotional emails or marketing communications, when permitted
- Analyze website traffic and customer behavior
- Comply with legal, tax, and business recordkeeping requirements
Email Marketing
If you sign up for our email list or otherwise opt in to receive marketing communications, we may send you updates about products, promotions, company news, and related content.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
Even if you unsubscribe from marketing emails, we may still send transactional emails related to orders, account activity, or customer service matters.
Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, and similar tracking technologies to:
- Keep items in your shopping cart
- Remember site preferences
- Measure website traffic and performance
- Understand how visitors use the site
- Support advertising and retargeting efforts
- Improve the shopping experience
You can adjust your browser settings to block or delete cookies. However, some website features may not function properly without cookies.
Analytics and Advertising
We may use third-party tools such as Google Analytics, advertising platforms, ecommerce analytics, or similar services to better understand website traffic, customer behavior, and marketing performance.
These tools may collect information about your device, browsing activity, and interactions with our website. This information helps us improve our website and reach customers with more relevant content and advertising.
How We Share Information
We do not sell personal information in the traditional sense.
However, due to how certain privacy laws define “sale,” “sharing,” “targeted advertising,” or similar terms, some data collected through cookies, pixels, analytics tools, advertising platforms, or similar technologies may be considered a “sale” or “sharing” of personal information under applicable law.
We may share information with trusted third parties who help us operate our business, including:
- Website and ecommerce platform providers
- Payment processors
- Shipping and fulfillment partners
- Email marketing providers
- Analytics and advertising platforms
- Customer service tools
- IT, security, and fraud prevention providers
- Professional advisors, such as accountants or legal counsel
These third parties may process information on our behalf or use certain information according to their own privacy policies, depending on the service provided.
We may also disclose information when required by law, regulation, legal process, or to protect our rights, customers, business, website, or security.
Do Not Sell or Share My Personal Information
LHA Gear does not sell personal information for money.
Some privacy laws may define certain website analytics, advertising, retargeting, or cookie-based activities as a “sale” or “sharing” of personal information, even when no money is exchanged. For example, data collected through cookies, pixels, analytics tools, or advertising platforms may be used to measure website performance, understand customer behavior, or deliver more relevant advertising.
Depending on your location, you may have the right to opt out of the sale or sharing of your personal information, targeted advertising, or certain profiling activities. Virginia law, for example, includes rights to opt out of personal data processing for targeted advertising, sale of personal data, and certain profiling decisions.
To submit an opt-out request, contact us at:
Email: Intel@LHAGear.com
Mailing Address: 1345 Taylor Farm Rd., Ste 111, Virginia Beach, VA 23453
You may also adjust your browser settings to block or delete cookies. Some browsers or privacy tools may offer opt-out preference signals, such as Global Privacy Control or similar mechanisms. Where required by applicable law and technically feasible, we will make reasonable efforts to honor valid opt-out preference signals.
Third-Party Services
Our website may include links to third-party websites, apps, payment processors, shipping tools, or other services. We are not responsible for the privacy practices, content, or security of third-party websites or services.
We encourage you to review the privacy policies of any third-party services you use.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no website, online store, or electronic transmission is completely secure. We cannot guarantee absolute security, but we take steps designed to protect your information from unauthorized access, misuse, loss, or disclosure.
Data Retention
We retain personal information for as long as necessary to:
- Fulfill orders
- Provide customer support
- Maintain business records
- Comply with legal and tax obligations
- Resolve disputes
- Enforce agreements
- Support legitimate business operations
When information is no longer needed, we may delete, anonymize, or securely retain it as required by law or business needs.
Your Privacy Choices and Rights
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to:
- Request access to the personal information we have collected about you
- Request a copy of certain personal information in a portable format
- Ask us to correct inaccurate personal information
- Request deletion of certain personal information
- Opt out of the sale or sharing of personal information, where applicable
- Opt out of targeted advertising, where applicable
- Opt out of certain profiling or automated decision-making activities, where applicable
- Withdraw consent where processing is based on consent
- Appeal a decision we make regarding your privacy request, where applicable
- Opt out of marketing communications
- Adjust cookie settings through your browser
These rights may vary depending on your state of residence and the laws that apply to your relationship with us. California’s CCPA/CPRA, for example, gives consumers rights related to knowing, deleting, correcting, opting out of sale or sharing, and limiting certain uses of sensitive personal information. Connecticut’s privacy law similarly includes rights to access, correct, delete, obtain a portable copy, and opt out of sale, targeted advertising, and certain profiling.
To make a privacy request, please contact us at:
Email: Intel@LHAGear.com
Mailing Address: 1345 Taylor Farm Rd., Ste 111, Virginia Beach, VA 23453
We may need to verify your identity before completing certain requests. We may deny or limit a request where permitted by law, including when we cannot verify your identity, when the request conflicts with legal obligations, or when retaining information is necessary for security, fraud prevention, transaction completion, tax or accounting records, dispute resolution, or other legitimate business purposes.
We will not discriminate against you for exercising your privacy rights.
Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take steps to delete it.
U.S. State Privacy Rights
Residents of certain U.S. states, including Virginia, California, Colorado, Connecticut, and others, may have additional rights under applicable privacy laws.
These rights may include the right to:
- Know whether we process your personal information
- Access the personal information we maintain about you
- Correct inaccurate personal information
- Delete certain personal information
- Obtain a copy of certain personal information in a portable and readily usable format
- Opt out of the sale of personal information
- Opt out of the sharing of personal information, where applicable
- Opt out of targeted advertising
- Opt out of certain profiling activities
- Appeal a denied privacy request, where applicable
Virginia’s Consumer Data Protection Act includes rights to access, correct, delete, obtain a copy of personal data, and opt out of targeted advertising, sale of personal data, and certain profiling. The Virginia Attorney General’s summary also notes that covered controllers generally must provide a clear privacy notice and respond to consumer requests within 45 days, with a possible 45-day extension where permitted.
If you submit a privacy request, we will review and respond as required by applicable law. If we deny your request, in whole or in part, and your state provides a right to appeal, you may appeal our decision by contacting us at Intel@LHAGear.com with the subject line “Privacy Request Appeal.”
Because privacy laws vary by state and may change over time, these rights may not apply to all customers or all types of information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements, or privacy practices. When we update this policy, we will revise the effective date at the top of the page.
Your continued use of our website after any updates means you accept the revised Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us:
LionHeart Alliance, LLC
1345 Taylor Farm Rd., Ste 111
Virginia Beach, VA 23453
Email: Intel@LHAGear.com
Phone: 757-216-1179